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Dress Destiny: how do you know when it’s the one?
For many brides, finding the perfect wedding dress may feel like a task almost as mountainous as finding the perfect groom. It can be a lot of stress and we don't want that for any bride--not just when you're feeling so happy! At Bell Tower Bridal in St....
A Bridal Salon’s Lessons in Love and Heartbreak
It’s too late for some of us, but there’s always the next generation to think of when it comes to either the rapture, or gasp—heartbreak of the wedding dress purchase. If you’re soon to be engaged, you won’t thank me for this now. Best case scenario you’ll avoid...
What is Your Local Fashion IQ for Bridal Wear?
Fashion is a fluid, changeful thing. At Bell Tower Bridal, we want both to have our finger on the pulse of the rapidly changing fashion world and also upon the preferences of our particular location. The two worlds don’t always come together very neatly and we have to...
Four Powerful Ways to Save on Dress Alterations
Imagine this: you’re standing on a pedestal in front of an enormous mirror, surrounded in crepe or stretch satin, lace or Mikado fabric. And you look amazing and mother and your two best friends are there and they love the dress, and to be fair, you do look amazing....
This wedding dress business is a kind of family tradition.
My grandfather was a farmer, which sounds very ordinary for a man of his generation, but he wasn’t very ordinary. He loved to make things beautiful. He loved flowers. He loved building and working with his hands. In his old age after the farm was long gone, a local...
Can a Wedding Dress Store Have a Soul?
At Bell Tower Bridal, we like children and we like you, too, regardless of what you decide about your wedding dress.Wedding gowns are a significant expenditure and Bell Tower Bridal isn't what you might call "low end." It can be intimidating just walking into...

People ask all the time: do you love working at a bridal shop?
The answer, of course, is yes. I do love it. In fact, I love it more than you can probably understand. I’ve been sewing since I was young. My mother, who owns Bell Tower Bridal, taught me herself. And she practically raised me at a fabric store. I grew up to love...